Client:
BrokerTec Futures Exchange
Project:
Magazine Advertisements
Client Position:
Electronic futures exchange is launched. Keys to success are
viability and identity.
Creative Challenge:
Continue to engage attention of professional traders. Convey sophisticated,
brash, youthful spirit, unintimidated by convention.
Result:
"Make your move!" Universal call to those who seek rewards of
timing insight and self-confidence.
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